Great Video from Morocco’s Ministry of Tourism

Morocco just developed a new ad campaign with the tagline, “The Country That Travels Within You.”  The video is great, but this marketing slogan must translate better in Spanish and French than it does in English.  “The Country That Travels Within You” makes me think of the stomach problems that are common with traveling.

Here’s what Morocco’s Ministry of Tourism has to say about their new ad slogan:

“One can not mention Morocco without bringing up the wonderful memories of those who have visited the country. The new strap line “The country that Travels within you” of Morocco’s advertising campaign conjures up deeply the experience lived and which last in all memories.  This film promises to take you to a country that will mark you forever.”



    1. It’s put out by the Moroccan Ministry of Tourism, but ultimately the king has a plan called “Vision 2020” that is a comprehensive tourism strategy with goals to double the amount of tourist to Morocco by 2020. So the government has been investing in job training for the hospitality sector, infrastructure projects like high speed rail, and lots of advertising like this video.

  1. Having just returned from a trip to Marrakech my feeling is one of being coerced into buying something I could not afford. Before thinking about the lofty ideals of tourism, you need to address the problem of continual harassment of tourists by vendors. Western shoppers like to browse before making a purchase without the pressure.

    1. Author

      Hi Mo,
      You’re not the first to feel hassled in Marrakech. From the stories that I’ve heard, it sounds like the vendors from that city are especially pushy. I’m sorry you had a bad experience. Hopefully you got to experience some other things so that your trip was ruined by the harassment. Since I’ve lived in Morocco now for a few years, I’ve learned the sad lesson that it’s best to ignore the harassment and walk away – but I wish there was a better solution than that! Here in Tangier, I’m enjoying working with hotel owners and vendors and we’re talking about how we can develop a collective philosophy of service towards tourists. Not everyone will get on board, but there are many who genuinely care for the wellbeing of the tourist. Thanks for your comment – I empathize with you!!

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